Metropolitan Library System

The world of today’s entrepreneur is far different from the business climates of past generations. As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced. Regardless of one’s age in years, a young mindset is what it takes to thrive as an entrepreneur today. The way we’ve always done it, isn’t...

Learn the secrets of successful small businesses in this series with business coach Dave Crenshaw. Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers...

"Jeff Walker's Launch has been called "the most important book ever written on online marketing" (Brendon Burchard). It"s been described as practically" a license to print money" (Michael Hyatt). When it first hit the shelves in 2014, it quickly become the road map for every entrepreneur who wanted to successfully sell a product or service online. Now, in Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot...

"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building...

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team and identify resources that can help your business survive. Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course, Kim Kaupe explains how small businesses can manage during times of change...

Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more. Recessions thrust a number of unfair challenges upon small businesses. While business owners can't fix the larger problems that sparked the economic downturn, they can still take action to push their organizations forward. In this course, instructor Jay Clouse shows how to do...

Learn how to write a solid marketing plan for your business. No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan. This course helps anyone—from marketing professionals to small business owners—write effective marketing plans. Learn how to assemble a cross-functional team, analyze an existing market, and break down the plan's components into focused sections, covering strategy and tactical...

Learn how to manage a Facebook group for your small business, organization, or brand. Discover how groups can help you boost sales, engagement, and brand awareness." The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement for their small business,...